How AI is Forcing Companies to Rethink Their Performance

In less than 30 days, a suspended student from Columbia launched Cluely, an AI tool built to “cheat on everything,” raised millions in funding, and sparked a global debate on the future of work, education, and ethics.

But here’s the real story: Cluely isn’t just a gimmick. It’s a glimpse into how AI will fundamentally reshape how we work, hire, sell, and compete. And it poses a serious question to every company: Are you evolving fast enough?

At Pacific Square, we work with clients navigating the intersection of emerging technologies, competitive disruption, and organizational transformation. The rise of Cluely — an AI tool built to “cheat on everything” — is not just a viral startup story. It’s a strategic case study in how fast the rules are changing.

For our clients across sectors — from enterprise to government to high-growth tech — the implications are clear:

• AI-native talent will think differently, move faster, and reshape expectations.

• Legacy hiring, training, and compliance systems are being outpaced.

• Efficiency and competitive advantage are no longer about scale — they’re about leverage.

For globally integrated companies and cross-border innovators, the rise of AI-native tools like Cluely underscores both strategic risk and opportunity. The ability to anticipate and adapt to these cultural and technological shifts — with speed and clarity — will determine who shapes the next wave of global competitiveness, and who gets left behind.

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If you’re a policymaker, business leader, or investor navigating the post-globalization economy, stay tuned and 🔔 Subscribe for future analysis.